Croft unveils new brand identity and website

Croft Transport Planning & Design - New Brand

Croft Transport Planning & Design has unveiled a new brand identity and website to better reflect the company’s growing services and expertise.

The rebrand has seen Croft drop the words ‘Transport Solutions’ from its name in favour of ‘Transport Planning & Design’ as a more accurate description of the comprehensive service it provides.

The new brand identity features a vibrant green, blue and white ‘C’ logo and Corbel Bold typeface to provide a fresh and contemporary look.

Meanwhile, the new responsive website showcases Croft’s service offering, client experience and project highlights.

The firm, founded in 2011, now has 10 staff and advises on projects across the UK for a range of developers, landowners, housebuilders, retailers, food and drink operators and healthcare providers.

Phil Wooliscroft, director of Croft Transport Planning & Design, said: “The new branding looks great and does justice to the experience we now have in the team and the quality of clients we’re working for.

“As well as looking modern and professional, the new website also makes it easier for our clients and potential clients to understand what we do and how we can help them.”

Croft worked with branding specialists at marketing agency Freshfield on the rebrand and new website.

Simon Turner, project director of Freshfield, said: “We’re proud to have worked on this project for one of the region’s most respected transport planning and design consultancies. This was all about telling the Croft story and helping the firm put in place the foundations for future growth.”